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This web site states the following, "Information to help you grow profitable mortgage and consumer lending business, turn to the source depended on daily by the industry leaders, Icon Advisory Group." Our analyzers noticed that the web site said " To the industry and is the preferred partner to the industrys leaders across the Retail." The Website also said " So regardless if you are a Retail lender, Wholesale lender, Correspondent lender, mortgage banker, or broker, Icon has the pricing information you need to assess pricing competitiveness. Click here to learn more." The website's header had Analytics as the most important optimized keyword. It is followed by Auto, Consortium, and Deposits which isn't as highly ranked as Analytics. The next words iconadvisory.com uses is Home Equity. Icon was included and will not be viewed by search crawlers.